In the middle of the fifteen century, the fist major book – Gutenberg Bible – was printed. With the advent of the printing presses, an advancement in printing technologies and chemicals, and the dawn of the industrial revolution, the print books proliferated. Later, some predicted that the Internet was going to kill books, but the number of books published is increasing every year. However, the sale of print books is in decline, mainly because more and more people are reading books on their electronic devices, mostly tablets, e-readers, and smartphones.
The current generation
The current generation, the so called Digital Natives, are considered to be extremely tech-savvy. They are supposed to own all kinds of electronic devices and live their life in a digital world. The printed paper should be anathema to them. We don’t expect them to use printed books.
So what’s the reality? It’s totally different!
I’ve spoken with more than 5o undergraduate students taking business courses in the past few months. The first thing they do when classes start is buy a print book, either a new book, a used book, or a rented one. Many of them are aware of the existence of ebooks, but they all prefer print books. Cost is a factor but not for everyone. I wonder what’s going on?
I asked some students why they prefer print books and got some vague answers. I’ve even asked myself why I prefer print books. I like the touch of the book, I like to display them on my bookshelf, it’s romantic, it’s nostalgic, but I haven’t been able to come up with a better answer. Do we prefer print books because we have used a print book most of our lives? Is it just a habit that’s difficult to break? People break old habits if something compelling enters their lives. Does it mean the current ebooks are not compelling enough?
Humans have evolved to be responsive to visual and tactile signals as these traits helped them survive in the wild for thousands of years. Books are tangible things, ebooks are not. Flipping the pages in a physical book is easy and visual/spatial. Research shows that it’s easy to retain information when using a print book versus an ebook. Reading a print book is faster than reading on a screen. Taking notes and highlighting is easier with a print book. There is no battery to charge, no worries of damaging it. The ebooks are mostly a replica of print books.
Some people say that the next generation who are growing up using digital devices since childhood will be more inclined to use ebooks. However, the schools still use mostly paper books and homework though the tests are computer-based and kids use some ebooks and digital learning tools. It might take another 15-20 years before college students use only ebooks.
There must be something about print books.