In 2009, three young guys started up a company, Holstee, to sell eco-friendly clothing and accessories. They put down their thoughts on paper and what emerged was an inspirational poster that became immensely popular and is knows as The Holstee Manifesto.
Related readings
A Powerful (Mission) Statement
The Holstee Manifesto: Lifecycle Video
Thanks so much for your post and for sharing our Manifesto!